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November 2006

November 2006
Scientific American Magazine

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Anti Gravity: Uncommon Scents; November 2006; Scientific American Magazine; by Steve Mirsky; 1 Page(s)

New York Yankee great Derek Jeter usually comes up smelling like a rose. But according to mid-August news reports, Jeter will soon also smell like "chilled grapefruit, clean oakmoss and spice." Those odors are the elements of the shortstop's new men's perfume--I mean cologne--to be sold under the name Driven. (It's the scent that says, "I'm not stopping at second base.")

Athletes thus join movie stars and other celebrities in having their own signature fragrances, for sale to the malodorous masses. But, although scientists are vital to the fragrance industry, there are no fragrances honoring them. So here are some suggestions for a new line of scientist-inspired scents.





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