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July / August 2012

July / August 2012
Scientific American Mind

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Reviews and Recommendations; July / August 2012; Scientific American Mind; by Jordan Lite, Daisy Yuhas, Brian Mossop, Victoria Stern; 2 Page(s)

The Power of Habit: Why We Do What We Do in Life and Business
by Charles Duhigg. Random House, 2012 ($28)

Whether healthy or destructive, habits shape our cognitive wiring. Once they are established, it takes a hefty effort to overwrite those neural connections. In The Power of Habit, Duhigg demystifies the brain processes involved in forming and altering these mindless actions.



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