How to Tell Who's Tracking You Online; May 2012; Scientific American Magazine; by Michael Moyer; 1 Page(s)

Mozilla has introduced Collusion, an add-on for the Firefox browser that shows you how companies are tracking you as you surf the Web. A cool visual demonstration of the software illustrates all the links that form as you crisscross just a few popular sites online, including IMDb, the New York Times and the Huffington Post. The software shows the connections among sites you visit and third-party tracking and advertising networks such as DoubleClick and Scorecard Research. It makes plain the invisible web that has been woven through the Web.

The software was created as a prototype by Atul Varma, who explained in a blog post that he “didn’t know a lot about tracking myself, so I whipped up a Firefox add-on called Collusion to help me visualize it better. The results were a little unsettling.”